Luis leads our efforts in the consumer and entertainment areas. Luis offers close to 20 years of experience developing and managing consumer retail businesses. 10 of those years were spent specifically in the video games industry. He is a pioneer of the console and gaming industry in Latin America, as an integral part of the launch team of Xbox V1 in Mexico and Colombia and later as the leading force launching and bringing Xbox 360 to market across the region. More recently he spent 5 years developing business opportunities in Latin American for many independent vendors, publishers and game developers.